In the last season, the issue about gay players playing in the Madden 24 coins  came up multiple times and was disastrous from a publicity perspective more than once. San Francisco 49ers cornerback Chris Culliver said "I don't do that," when asked regarding having a gay colleague on the field after which he issued an apology after the media backlash.

Many have been wondering if the Madden NFL 23 player will be openly gay. It seems inevitable at this point, and there are certain to be some players who will not be happy to be gay, but with Madden NFL 23 urging its rookies to be accepting and respectful -- the latest collective bargaining agreement prohibits harassment of any kind due to sexual orientation- the league might gradually get more accepting of the possibility.

Madden NFL 23 Films is the league's mythology arm. Established by Ed Sabol in the 1960s and swiftly snatched up by owners with dramatic voiceovers, and slow-motion shots of footballs moving through the air have helped determine and establish the image of the league, its teams, eras, and players.The aesthetic and the feel of professional football can be traced to the work of Sabol.

It's also been a potent marketing tool to cheap mut coins  sell the product for professional sports.